As is well known, keeping an existing customer is cheaper and more effective than acquiring a new one. And yet, surprisingly little value is attributed to customer retention. However, with the Corona crisis, a lot has changed: Many companies are now facing enormous challenges and communication is more important than ever. As a result, many small and medium-sized companies must change and adapt to new circumstances rapidly. Professionalism is inevitable and if you want to stay in touch with your customers, you must adapt and follow the latest trends: digital customer loyalty.
A DIFFERENT KIND OF LOYALTY: STAY IN TOUCH!
hello again is fully dedicated to the topic of digital customer loyalty. In the current worldwide situation, it has become obvious that this type of new relationship is increasingly important. To survive any crisis and to gain satisfied customers in the long run, customer loyalty is extremely important. Only if a customer feels understood, does she return to your branch or a location recommended by you. hello again generates huge advantages for companies through individually designed and customised apps. Thus, you always stay in touch with your customers and bind them to your company in the long term – even in times of crisis!
Companies need to react swiftly now. Only those who can stimulate their customers’ enthusiasm for their company will gain true fans, and even more significantly: true brand ambassadors! hello again enables a fast, direct and, above all, flexible way of communication to keep customers up-to-date and to establish a noticeable customer relationship. Through digital customer loyalty, the customer and her behaviour are in the focus. You would like to get to know her better to be able to send her customised offers. With hello again, companies reach their customers exactly where they are: on their smartphone!
REACH CUSTOMERS EXACTLY WHERE THEY ARE: ON THE SMARTPHONE!
Digital communication seems to be the right survival strategy for many companies now. Through direct contact via the smartphone, you can engage your customers with your company and gain a long-term, mutually satisfying relationship. This way you get to know your customers and can respond to their preferences and needs.
Many studies reveal this trend. 93% of Austrians can already be reached via smartphone. Daily mobile phone use has increased and amounts to almost 3.5 hours a day. You can find out more about this topic in our blog post: How to reach your customers directly on their smartphones! It is a necessity to address the customer right there.
This is how individually tailored messages can be sent. It is your choice what and how you want to communicate: whether to send out push messages, text messages, e-mails, or posts – a digital loyalty system can easily be customized according to the need of the recipient.
When you are thinking about what new levels of customer loyalty you can reach you need to consider first to what extent these trends play a role for your own company. Depending on the brand, products and target groups, individually tailored marketing campaigns can provide added value and a new approach to customers.
With hello again you are moving into a digital future and staying in touch with your customers!
Franz Tretter, CEO und Founder von hello again GmbH