Organic food retailers “Die Hoflieferanten” aimed to keep their regular customers and attract new clients through attractive rewards. They wanted direct connection, even outside of business hours. “Die Hoflieferanten” wanted to be able to look after their customers around the clock to increase their satisfaction.
They could establish strong customer loyalty with hello again’s digital solution: In the app, the regular customers are rewarded with attractive premiums at the same time new customers are also acquired. The integrated loyalty club of the app makes the job of the staff easier: Customers load their bonus points onto their account independently by using the QR code scan. The team can use the quality time gained to advise clients. Thanks to the digital solution, Die Hoflieferanten can now reach their clients outside of business hours too. The communication with the customer has been simplified thanks to marketing automation and the more personal individual messages. The app is easy to handle so not only the young generation but also the elderly customers use it. On top of the benefits, the solution from hello again provided valuable insights into the shopping behaviour of their customers. Die Hoflieferanten customers now receive individual offers that match their preferences.
39.7 years is the average of the app users.
The active users rate is 80%
The integration of the app into our daily processes works perfectly. We are particularly pleased with the high usage rate among our older customers. Everyone, customers as well as employees, are enthusiastic about the app and are eager to collect points.
Angela Albrecht, Marketing Manager